As of the beginning of the year, the DEUTSCHE FACTORING BANK shows a whole new appearance.
On the one hand, the objective of this change was to make possible the promotion of the DEUTSCHE FACTORING BANK as one of the most important German market leaders with the highest quality standards: competent, service-oriented, flexible, reliable, quick, and experienced. On the other hand, the affiliation of the DEUTSCHE FACTORING BANK with the "Sparkassen" financial syndicate was to be emphasized even more.
From now on, the unique selling propositions the DEUTSCHE FACTORING BANK has over its competitors on the German market will be consistently stressed - including the facts that the DEUTSCHE FACTORING BANK is the leading factor in the "Sparkassen" financial syndicate, not only having decades of experience, but also the status of a bank.
These are, in brief, some manifestations of the new appearance:
Our logogram to date:
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And the new one:
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Naturally, our corporate typeface consists of the similarly named "Sparkassen" font type. Nationwide advertising campaigns are meant to display the new image.
